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Overview

This project involved developing a digital presence for a family business with decades of experience in upholstery, seeking to expand their reach and showcase their work and products to potential new customers.

The Client and Their Need

La Casa del Tapicero is a workshop with over 30 years of experience in restoration, creation, and sale of upholstery supplies. Despite their excellent local reputation, they lacked a digital presence to showcase their products and attract customers beyond their immediate area.

Implemented Solution

I developed a complete website that combines elegance with functionality, highlighting the artisanal quality of the work while providing an intuitive user experience for potential customers.

Key Features

Artisanal Design

Visual design that reflects the artisanal and traditional aesthetic of the business.

Product Gallery

Gallery of products with detailed descriptions showcasing the quality and craftsmanship.

Contact Form

Personalized contact form for requesting quotes (coming soon).

Local SEO

Local SEO optimization to improve visibility in regional searches.

Responsive Design

Responsive design adapted to all devices for optimal viewing experience.

Development Process

The project was carried out following these stages:
1

Discovery & Research

Interviews with owners to understand their vision and needs, followed by market research and competitive analysis.
2

Design Phase

Design of wireframes and visual mockups to establish the site structure and aesthetic.
3

Development

Development of the site with modern technologies ensuring performance and scalability.
4

Photography

Professional photography session to capture the workshop and finished works.
5

SEO & Setup

Implementation of local SEO and configuration of Google My Business for increased visibility.
6

Training

Training for owners on basic content updates to maintain the site.

Business Impact

After the website launch, La Casa del Tapicero experienced a significant increase in inquiries and quote requests, expanding their clientele beyond their traditional area of influence.
The product gallery has become a valuable tool for showcasing the level of finish and craftsmanship, helping potential customers visualize the quality of work before physically visiting the workshop.

Technologies

Web Design

SEO

Responsive Design

Photography

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