The personas documented here do not describe demographic segments or marketing archetypes. They describe roles within the institutional knowledge ecosystem — the positions that people occupy in relation to the platform’s core activity of publishing reliable health information. A persona is defined by what it does with knowledge: it creates it, it manages it, it approves it, it distributes it, or it consumes it. Understanding these roles is essential before designing any feature, workflow, or access control rule, because every system decision either enables or constrains one of these roles in their interaction with institutional health knowledge.Documentation Index
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DA-007 — Personas represent roles within the institutional knowledge ecosystem, not demographic profiles.
The relevant question for any persona is not “who is this person?” but “what is this person’s relationship to institutional health knowledge?” A 45-year-old nurse and a 22-year-old student may both be External Personas consuming the same disease guide for entirely different reasons — but their role in the system is identical.DA-008 — Organizational Actors represent institutions, not users.
Entities such as the Secretaría de Salud de Hidalgo or the OMS are modeled separately as Organizational Actors. They are sources of content and coordination partners in the knowledge ecosystem — not user accounts in the platform.
Internal Personas
Internal personas are roles held by platform staff — the people responsible for creating, managing, and publishing institutional health knowledge. They interact with the CMS, the media library, the administration panel, and the social media publishing tools. All internal personas require authentication and are subject to role-based access control.Content Administrator
Creates and publishes all content types through the CMS.The Content Administrator is the primary operator of the platform. This role creates, edits, schedules, and publishes content across all types: news, diseases, campaigns, programs, events, announcements, notices, infographics, documents, FAQs, and institutional information. The Content Administrator does not originate the knowledge — they are the institutional role responsible for transforming verified health information into structured, publishable content. They operate within the content workflow and are subject to review and approval rules defined by the institution.
Multimedia Manager
Manages the media library — uploads, organizes, and governs all digital assets.The Multimedia Manager maintains the centralized media library. This role uploads images, videos, PDFs, and audio files; applies metadata and tags; organizes assets into collections; and ensures that all media assets used across content types meet the platform’s editorial and technical standards. The Multimedia Manager does not publish content directly but ensures that the visual resources required by the Content Administrator are available, named correctly, and traceable to their source.
System Administrator
Manages platform configuration, users, roles, menus, banners, and the audit log.The System Administrator is responsible for the operational health and governance of the platform itself. This role manages user accounts and role assignments, configures global platform settings, controls navigation menus and homepage banners, and monitors the audit log for all content and configuration changes. The System Administrator does not create health content — this role governs the infrastructure within which content is created and published. It is the highest-privilege internal role and must be held by a technically qualified staff member.
Social Media Publisher
Schedules and publishes platform content to external social media channels.The Social Media Publisher operates the outbound distribution layer of the platform. This role selects content that has been published to the CMS, configures it for specific social media channels (adapting format, copy, and media as needed), schedules posts, and monitors publication status. The Social Media Publisher does not create original content — they distribute content that already exists in the CMS. The canonical source of all published material remains the platform; the social channels are distribution mechanisms only (DA-005).
External Personas
External personas are the audiences the platform serves — the people who consume the health information it publishes. They interact with the public-facing web interface, the search engine, and the AI chatbot. External personas do not require authentication and have no write access to the platform. Their needs govern the information architecture, content structure, language register, and channel strategy of the entire system.| Persona | Description | Primary Needs |
|---|---|---|
| General Population | The primary audience of the platform. Adults and families in the jurisdiction seeking health information for themselves or their dependents. | Preventive health guides, disease information, local health news, vaccination calendars, campaign materials, and answers to common health questions via the chatbot. |
| Health Professionals | Nurses, doctors, community health workers, and other clinical or public health staff operating in the region. | Detailed disease protocols, official campaign materials, institutional documents, program guidelines, and up-to-date clinical references published by the jurisdiction. |
| Students | Secondary and university students conducting health education, research, or community service work. | Educational health content, infographics suitable for academic reference, downloadable documents, historical records, and FAQs. |
| Media / Journalists | Reporters and communications staff from local and regional media outlets covering public health topics. | Official press releases (Comunicados), institutional information, campaign data, event announcements, and verifiable statistics from the jurisdiction. |
| Authorities / Researchers | Municipal and state government officials, public health researchers, and policy analysts. | Aggregated health data, historical timeline records, institutional reports, program documentation, and complete campaign archives. |
Organizational Actors
Organizational Actors are institutions — not individual users — that participate in the platform’s knowledge ecosystem. They are the sources from which institutional health knowledge originates, or the partners with whom the jurisdiction coordinates in producing and distributing that knowledge. Organizational Actors are not user accounts. They are represented in content metadata as attribution references and source identifiers.Jurisdicción Sanitaria de Huejutla de Reyes
Primary institution. Owner and publisher of all platform content.The Jurisdicción Sanitaria is the institutional authority behind the platform. All content published under the platform’s name is either produced directly by the jurisdiction or has been validated and approved by it before publication. The jurisdiction bears responsibility for the accuracy and timeliness of everything published.
Secretaría de Salud de Hidalgo
Upstream content source. State-level health authority.The Secretaría de Salud de Hidalgo is the state-level health authority that sets policy, produces official health guidelines, and coordinates regional campaigns. It is an upstream source of validated health content that the Jurisdicción Sanitaria adapts and publishes for its local population.
OMS / OPS
International health reference sources.The World Health Organization (OMS) and the Pan American Health Organization (OPS) provide international disease surveillance data, global health guidelines, and evidence-based protocols. Content originating from these sources must be attributed explicitly and localised for the jurisdiction’s context before publication.
Local Governments
Coordination partners in health program delivery.Municipal governments within the jurisdiction coordinate with the Jurisdicción Sanitaria on the delivery of vaccination programs, health fairs, and community prevention campaigns. They may contribute local event information and serve as distribution partners for platform-published campaign materials in their communities.