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Documentation Index

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The Branding Settings tab controls the default visual identity across your entire OwnPay platform. From the browser-tab favicon to the site title that appears in search engine results, every element of how your platform presents itself to the world is configured here. Globally configured assets serve as the platform-wide defaults; individual brands can override these with their own logos and colors through their brand-context settings.
Branding assets are stored in the op_system_settings database table under the branding group key. These values are automatically injected across the admin panel and public checkout pages unless a brand-specific context overrides them.

Accessing Branding Settings

1

Log in as Super-Administrator

Sign in to the OwnPay admin dashboard with your super-administrator credentials.
2

Open Settings

In the left sidebar under the SYSTEM section, click Settings.
3

Select the Branding Tab

Click the Branding tab in the Settings header navigation.

Logo & Favicon Uploads

Site Logo

The primary logo displayed in the admin panel header and on public pages. Recommended size: 200 × 60 px. Accepted formats: PNG, SVG, JPEG, WebP. Use a transparent PNG or SVG for best results in both light and dark display modes.

Favicon

The small icon shown in browser tabs and bookmark bars. Recommended size: 32 × 32 px. Accepted formats: ICO, PNG, SVG. Keep the file size minimal for fast page-load performance.
1

Navigate to Branding

Go to SYSTEM → Settings → Branding.
2

Select the Logo File

Click the Site Logo drag-and-drop upload box and select your logo file (e.g. logo.png).
3

Save

Click Save Settings in the page footer. The logo is uploaded, stored, and immediately applied to the admin panel header.

Site Identity & SEO

The Site Identity section configures how your platform is described to search engines and how the admin panel is labeled in browser tabs.

Field Reference

SettingInput TypeExampleDescription
Admin Panel TitleTextOwn Pay AdminBrowser tab title for all administrative views.
Site Title (SEO)TextOwn Pay – Secure Payments<title> tag value on the public landing page.
Site Meta DescriptionTextareaSelf-hosted payment gateway...150–160 character description shown in search engine results snippets.
Site KeywordsTextpayment gateway, fintechComma-separated meta keyword terms for search indexing.
Brand TaglineTextPayments you actually ownVisual slogan displayed on public-facing pages.

Updating SEO Metadata

1

Navigate to Branding

Go to SYSTEM → Settings → Branding.
2

Update Identity Fields

Edit the Site Title (SEO), Site Meta Description, Site Keywords, and Brand Tagline fields with your organization’s details.
3

Save

Click Save Settings. Changes are applied to the public landing page on the next page load.
Keep the Site Meta Description between 150 and 160 characters. Descriptions shorter than 120 characters may be supplemented by search engines with other page content. Descriptions over 160 characters are typically truncated in search result snippets.

Best Practices

Use Vector Formats for Logos

SVG and transparent PNG files scale without quality loss and display correctly across retina displays, dark mode, and print. Avoid JPEG for logos as it does not support transparency.

Keep Asset File Sizes Small

Keep logo files under 200 KB and favicons under 10 KB. Large asset files slow page-load times for all customers visiting your checkout pages.

Optimize Meta Description Length

Write the Site Meta Description as a concise 150–160 character summary. This is the text search engines display under your URL in results pages, so make it descriptive and action-oriented.

Test in Dark Mode

After uploading a logo, verify how it renders in both light and dark admin panel display modes. A transparent background is essential for dark-mode compatibility.

Landing Page Settings

Configure hero text, CTA buttons, feature cards, and the admin login URL slug.

Themes

Select and activate checkout visual theme plugins.

System Settings

Configure app name, base URL, timezone, and maintenance mode.

Custom Domains

Map custom hostnames to brands for full white-label checkout URLs.

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