Competitor Tracking

Overview

Competitor Tracking helps you understand how your brand stacks up against competitors in AI search results. Track competitor mentions, analyze share of voice, and identify visibility gaps to inform your SEO and content strategy.

Key Features

Multi-Competitor Tracking

Track multiple competitors per brand (plan-based limits)

Share of Voice

See what percentage of AI mentions go to you vs competitors

Gap Analysis

Identify visibility gaps between your brand and competitors

Leaderboard View

Ranked comparison of all brands by mention count

Adding Competitors

Select a Brand

Navigate to the brand you want to track competitors for

Add Competitor

Click “Add Competitor” and provide:

Competitor Name: The name to track in AI responses
Website URL: The competitor’s website

Verify Limits

The system checks your plan’s competitor limit before adding

Competitor limits vary by plan. The API validates limits before allowing new competitors:

// From: apps/api/src/controllers/competitor.controller.ts:36-44
const planLimits = PLAN_LIMITS[req.user!.plan_id];
const currentCount = await competitorService.getCompetitorCount(brandId);

if (currentCount >= planLimits.competitors) {
  res.status(403).json({
    error: `You have reached the maximum number of competitors (${planLimits.competitors}) for your plan`
  });
}

Competitor Comparison

Get comprehensive comparison data for your brand vs all competitors:

API Endpoint

// API: GET /api/brands/:brandId/competitors/comparison
{
  "brand": {
    "id": "brand-123",
    "name": "Acme Corp",
    "websiteUrl": "https://acme.com",
    "mentions": 156,
    "shareOfVoice": "45.2",
    "visibilityGap": "0",
    "rank": 1
  },
  "competitors": [
    {
      "id": "comp-456",
      "name": "Competitor A",
      "websiteUrl": "https://competitor-a.com",
      "mentions": 89,
      "shareOfVoice": "25.8",
      "visibilityGap": "19.4",
      "rank": 2
    }
  ],
  "leaderboard": [
    // All brands ranked by mentions
  ]
}

Share of voice represents the percentage of total mentions your brand receives:

// From: apps/api/src/services/competitor.service.ts:160-190
const totalMentions = comparison.reduce((sum, c) => sum + c.mentions, 0);

// Calculate share of voice percentage
const shareOfVoice = totalMentions > 0 
  ? ((brandMentions.length / (totalMentions + brandMentions.length)) * 100).toFixed(2) 
  : '0';

// Calculate visibility gap (your SOV - competitor SOV)
const visibilityGap = (Number(brandSOV) - Number(competitorSOV)).toFixed(2);

Competitor Mention Detection

OpenSight extracts and analyzes competitor mentions from AI responses:

// From: packages/analyzer/src/mention-extractor.ts:89-122
export function extractCompetitorMentions(
  text: string,
  competitors: Array<{ name: string; url: string }>
): CompetitorMention[] {
  const mentions: CompetitorMention[] = [];
  const sentences = text.split(/[.!?\n]+/).filter(s => s.trim().length > 0);
  
  for (const competitor of competitors) {
    const mentionData = extractMentions(text, competitor.name, competitor.url);
    
    if (mentionData.mentioned && mentionData.position !== null) {
      // Find sentence containing the mention
      let sentenceIndex = mentionData.position - 1;
      const sentenceWithMention = sentences[sentenceIndex];
      
      // Analyze sentiment of the specific sentence
      const sentimentResult = analyzeSentiment(sentenceWithMention || '');
      
      mentions.push({
        name: competitor.name,
        position: mentionData.position,
        sentiment: sentimentResult.label
      });
    }
  }
  
  return mentions;
}

Sentiment Analysis

Each competitor mention includes sentiment analysis:

Positive Sentiment
Neutral Sentiment
Negative Sentiment

Sentiment score > 0.05 indicates favorable mentionExample: “Competitor A is a leading provider with excellent customer service”

Leaderboard View

The leaderboard ranks all brands (yours + competitors) by total mentions:

// From: apps/api/src/services/competitor.service.ts:192-200
const leaderboardItems = [
  brandData,
  ...comparisonWithSOV,
].sort((a, b) => b.mentions - a.mentions);

const leaderboard = leaderboardItems.map((item, index) => ({
  ...item,
  rank: index + 1,
}));

Leaderboard Metrics

Each entry includes:

Rank: Position in the leaderboard (1 = most mentions)
Name: Brand or competitor name
Mentions: Total mention count across all AI engines
Share of Voice: Percentage of total mentions
Visibility Gap: Difference from your brand’s SOV

Managing Competitors

List Competitors

GET /api/brands/:brandId/competitors

Returns all competitors for a brand, ordered by creation date:

// From: apps/api/src/services/competitor.service.ts:11-35
const competitorList = await db
  .select()
  .from(competitors)
  .where(eq(competitors.brandId, brandId))
  .orderBy(desc(competitors.createdAt));

Remove Competitor

DELETE /api/brands/:brandId/competitors/:competitorId

Removing a competitor will delete all historical comparison data. This action cannot be undone.

// From: apps/api/src/controllers/competitor.controller.ts:69-83
export async function removeCompetitor(
  req: Request,
  res: Response,
  next: NextFunction
): Promise<void> {
  const { brandId, competitorId } = req.params;
  await competitorService.removeCompetitor(brandId, competitorId, req.user!.id);
  res.json({ success: true });
}

Duplicate Detection

The system prevents adding duplicate competitors:

// From: apps/api/src/services/competitor.service.ts:50-64
const existing = await db
  .select()
  .from(competitors)
  .where(
    and(
      eq(competitors.brandId, brandId),
      eq(competitors.websiteUrl, input.websiteUrl)
    )
  )
  .limit(1);

if (existing.length) {
  throw new Error('This competitor URL already exists for this brand');
}

Use Cases

Market Positioning

Track your position relative to competitors:

Monitor rank changes over time
Identify when competitors gain/lose visibility
Adjust strategy based on competitive landscape

Content Strategy

Inform content decisions:

Find topics where competitors dominate
Identify gaps where you can improve
Create content that outperforms competitor mentions

Competitive Intelligence

Understand competitor strengths:

See which AI engines favor competitors
Analyze sentiment of competitor mentions
Track new competitors entering your space

Best Practices

Choose the Right Competitors

Direct Competitors: Companies offering similar products/services
Market Leaders: Industry giants users might compare you to
Rising Challengers: Emerging competitors gaining traction

Monitor Regularly

Check comparison data weekly
Set up alerts for new competitor mentions (see Alerts & Notifications)
Review sentiment trends monthly

Act on Insights

Identify Gaps

Find queries where competitors outrank you

Create Better Content

Develop content that addresses those queries more comprehensively

Track Improvement

Monitor SOV changes after publishing new content

API Reference

Add Competitor

POST /api/brands/:brandId/competitors
Content-Type: application/json

{
  "name": "Competitor Name",
  "website_url": "https://competitor.com"
}

Get Competitor Comparison

GET /api/brands/:brandId/competitors/comparison

Returns:

Your brand’s metrics
All competitors with share of voice
Leaderboard ranking

List Competitors

GET /api/brands/:brandId/competitors

Remove Competitor

DELETE /api/brands/:brandId/competitors/:competitorId

Next Steps

Brand Monitoring

Track your brand’s visibility metrics

Alerts

Get notified when competitors gain visibility

AI Engines

Learn which engines track competitors

Content Scoring

Optimize content to outrank competitors

Get Started

Core Features

Deployment

Platform

Competitor Tracking

Overview

Key Features

Multi-Competitor Tracking

Share of Voice

Gap Analysis

Leaderboard View

Adding Competitors

Competitor Comparison

API Endpoint

Competitor Mention Detection

Sentiment Analysis

Leaderboard View

Leaderboard Metrics

Managing Competitors

List Competitors

Remove Competitor

Duplicate Detection

Use Cases

Best Practices

Choose the Right Competitors

Monitor Regularly

Act on Insights

API Reference

Add Competitor

Get Competitor Comparison

List Competitors

Remove Competitor

Next Steps

Brand Monitoring

Alerts

AI Engines

Content Scoring

​Overview

​Key Features

Multi-Competitor Tracking

Share of Voice

Gap Analysis

Leaderboard View

​Adding Competitors

​Competitor Comparison

​API Endpoint

​Share of Voice Calculation

​Competitor Mention Detection

​Sentiment Analysis

​Leaderboard View

​Leaderboard Metrics

​Managing Competitors

​List Competitors

​Remove Competitor

​Duplicate Detection

​Use Cases

​Best Practices

​Choose the Right Competitors

​Monitor Regularly

​Act on Insights

​API Reference

​Add Competitor

​Get Competitor Comparison

​List Competitors

​Remove Competitor

​Next Steps

Brand Monitoring

Alerts

AI Engines

Content Scoring

Overview

Key Features

Adding Competitors

Competitor Comparison

API Endpoint

Share of Voice Calculation

Competitor Mention Detection

Sentiment Analysis

Leaderboard View

Leaderboard Metrics

Managing Competitors

List Competitors

Remove Competitor

Duplicate Detection

Use Cases

Best Practices

Choose the Right Competitors

Monitor Regularly

Act on Insights

API Reference

Add Competitor

Get Competitor Comparison

List Competitors

Remove Competitor

Next Steps