Agentic Sales & Marketing is a multi-agent AI system built on LangGraph that automates the full B2B sales pipeline. It discovers leads, researches companies, matches them against your ideal customer profile, analyzes competitors, generates personalized outreach and proposals, and writes results to Google Sheets — all without manual intervention.Documentation Index
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Quickstart
Run your first automated sales workflow in minutes
Architecture overview
Understand how agents, the supervisor, and tools work together
Agent reference
Explore every agent and its role in the pipeline
Google Sheets setup
Connect your CRM and start capturing leads automatically
How it works
The system runs as a sequential LangGraph pipeline. A supervisor orchestrates a queue of discovered leads, routing each one through a deterministic chain of specialized agents.Discovery
The discovery agent searches the web for companies matching your client requirements and builds a lead queue.
Research & qualification
For each lead, the lead research agent scrapes the company website and finds decision-makers on LinkedIn. The ICP matching agent scores the lead against your ideal customer profile.
Analysis & content generation
The competitor analysis agent maps the competitive landscape. The outreach generation agent writes personalized emails, LinkedIn messages, and call pitches. The proposal generation agent produces a structured proposal document.
Key capabilities
Lead discovery
Web search-powered discovery of target companies based on your requirements
ICP matching
Score leads against your ideal customer profile with industry benchmarks
Personalized outreach
Generate emails, LinkedIn messages, follow-ups, and call pitches per lead
Proposal generation
Produce structured IT services proposals with pricing and implementation plans
Competitor intelligence
Analyze competitors and surface winning strategies for each deal
Google Sheets CRM
Automatically log every lead, summary, and next step to a spreadsheet