Traffic analytics and insights

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Quickleap provides detailed analytics for every redirect, giving you deep insights into your traffic patterns, user behavior, and redirect performance.

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Dashboard overview

The analytics dashboard provides a comprehensive summary of your redirect performance, including:

• Total hits and traffic trends over time
• Geographic distribution of visitors
• Device and browser breakdowns
• Top referral sources
• Peak traffic patterns
• Status code distribution

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Core analytics

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Geographic analytics

Understand where your traffic originates with detailed geographic breakdowns.

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Available geographic data

• Country-level data: See which countries generate the most traffic
• Region breakdowns: Drill down to state or province level
• City-level insights: Identify specific cities driving traffic
• Grouped views: Aggregate data by country, region, or city

Use cases:

• Target marketing campaigns to high-traffic regions
• Identify expansion opportunities in new geographic areas
• Verify that geo-targeted campaigns reach the intended audience
• Optimize content delivery based on geographic distribution

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Device and browser analytics

Gain insights into the devices and browsers your visitors use.

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Device information

Device types

See the breakdown between desktop, mobile, and tablet traffic. Essential for responsive design decisions and mobile optimization.

Device categories

Detailed categorization of device types including smartphones, tablets, desktops, and other device categories.

Device brands and models

Identify specific device manufacturers (Apple, Samsung, Google, etc.) and models your visitors use.

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Browser analytics

Browser families

Track usage across major browsers (Chrome, Firefox, Safari, Edge) to ensure compatibility and optimize experiences.

Browser versions

Monitor specific browser versions to identify when users are on outdated browsers that may need special handling.

User agents

Access raw user agent data for advanced analysis and debugging.

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Operating system data

• OS names: Track Windows, macOS, iOS, Android, Linux distributions
• OS versions: Identify specific operating system versions
• Platform compatibility: Ensure your destination sites work across all platforms

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Traffic source analytics

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Referrer tracking

Understand where your traffic comes from with comprehensive referrer analytics:

• Full referrer URLs: See complete referring URLs
• Referrer domains: Group traffic by referring domain
• Top referrers: Identify your most valuable traffic sources
• Direct vs. referred: Distinguish between direct visits and referred traffic

Key use cases:

• Measure the effectiveness of marketing campaigns
• Identify unexpected traffic sources
• Track backlink performance
• Optimize partnerships with high-performing referrers

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Campaign analytics

Track marketing campaign performance through UTM parameter analysis:

• UTM source tracking
• UTM medium identification
• UTM campaign names
• UTM term and content parameters

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Temporal analytics

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Hourly traffic patterns

Analyze traffic distribution across 24 hours to identify:

• Peak traffic hours
• Low-traffic periods for maintenance
• Geographic timezone patterns
• Optimal posting/campaign launch times

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Time-based insights

• Hour of day distribution: See when your redirects get the most hits
• Day of week patterns: Identify weekday vs. weekend traffic differences
• Peak traffic analysis: Automatically identify your highest-traffic periods
• Historical trends: Track changes in traffic patterns over time

Example: Identifying peak hours

The peak traffic analytics endpoint reveals:

• Your busiest hour of the day
• Your highest-traffic day of the week
• Peak vs. average traffic comparisons
• Optimal times for campaigns or updates

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URL and path analytics

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Path tracking

When path forwarding is enabled, track which paths receive the most traffic:

• Most visited paths
• Path-level hit counts
• Path distribution percentages
• Uncommon or error paths

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Query parameter analytics

Analyze query parameters to understand:

• Common parameter combinations
• Parameter usage frequency
• Custom tracking parameter performance
• Parameter-based segmentation

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Destination URL analysis

For redirects with rules or dynamic destinations, track:

• Which destination URLs receive the most traffic
• Distribution across multiple destinations
• Rule-based routing effectiveness
• A/B test variant performance

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Technical analytics

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Error analytics

Monitor and troubleshoot redirect errors:

• Failed redirect attempts
• Error status code distribution
• Error patterns over time
• Common error causes

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Advanced analytics

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Raw hit data

Access individual redirect hits with detailed filtering:

• Paginated hit records
• Filter by country, device, status code
• Bot filtering (include or exclude bot traffic)
• Date range filtering
• Export capabilities for further analysis

Available filters:

• country: Filter by specific country codes
• isBot: Include or exclude bot traffic
• statusCode: Filter by HTTP status code
• start and end: Date range selection
• page and limit: Pagination controls

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Return visitor analysis

Track visitor loyalty and engagement:

• New visitor counts
• Returning visitor counts
• Return rate percentages
• Visitor retention patterns

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Time range selection

All analytics endpoints support flexible time range selection:

• Default: Last 7 days
• Custom ranges: Specify start and end dates
• Interval options: Hour, day, week, or month grouping
• Comparison mode: Compare two time periods side-by-side

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Export and integration

While Quickleap provides a comprehensive analytics dashboard, you can also:

• Access raw hit data via the API
• Export analytics for external analysis
• Integrate with business intelligence tools
• Build custom reports using the analytics API

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Best practices