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Introduction

Dub provides powerful integrations to help you connect your link tracking and conversion data with the tools you already use. Whether you need to send conversion events to analytics platforms, sync data with your CRM, or automate workflows, Dub’s integrations make it seamless.

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Available Integrations

Webhooks

Receive real-time events for link clicks, leads, sales, and more

Analytics Platforms

Send conversion data to Segment, Singular, and other analytics tools

HubSpot

Sync leads and sales to your HubSpot CRM automatically

Slack

Get notifications about conversions and events in Slack

Shopify

Track e-commerce conversions from your Shopify store

Stripe

Automatically track sales from Stripe payments

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Integration Types

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Native Integrations

Native integrations are built directly into Dub and can be configured from your workspace settings. These include:
  • HubSpot: Automatically sync conversion events to HubSpot contacts and deals
  • Slack: Receive real-time notifications about conversions in your Slack channels
  • Shopify: Track orders from your Shopify store as conversions
  • Stripe: Automatically create sales when payments are processed

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OAuth-Based Integrations

Some integrations use OAuth for secure authentication:
1

Navigate to Integrations

Go to your workspace settings and click on the “Integrations” tab.
2

Connect Integration

Click “Connect” on the integration you want to add and authorize Dub to access your account.
3

Configure Settings

Set up any integration-specific settings like event triggers or field mappings.
4

Test Connection

Use the test feature to verify the integration is working correctly.

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Webhook-Based Integrations

For maximum flexibility, use Dub’s webhook system to send events to any endpoint. This enables you to:
  • Build custom integrations with any tool
  • Process events in your own backend
  • Connect to platforms not directly supported

Learn about Webhooks

Set up webhooks to receive real-time conversion events

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Analytics Platform Integrations

Send conversion data to popular analytics platforms:

Segment

Forward events to Segment for unified customer data

Singular

Track marketing attribution with Singular

View Analytics Integrations

Learn how to set up analytics platform integrations

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Installation via API

You can also install and manage integrations programmatically using the Dub API. This is useful for:
  • Setting up integrations across multiple workspaces
  • Automating integration configuration
  • Building custom onboarding flows
apps/web/lib/integrations/install.ts
export const installIntegration = async ({
  userId,
  workspaceId,
  integrationId,
  credentials,
}: InstallIntegration) => {
  const installation = await prisma.installedIntegration.upsert({
    create: {
      userId,
      projectId: workspaceId,
      integrationId,
      credentials,
    },
    update: {
      credentials,
    },
    where: {
      userId_integrationId_projectId: {
        userId,
        projectId: workspaceId,
        integrationId,
      },
    },
  });

  return installation;
};

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Common Use Cases

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Lead Attribution

Track which marketing channels drive the most qualified leads by connecting Dub with your CRM:
  1. User clicks a Dub link from a marketing campaign
  2. Dub tracks the click with UTM parameters and device data
  3. User signs up and is created in your CRM
  4. Integration sends the click attribution data to the CRM contact

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E-commerce Attribution

Measure the ROI of your marketing campaigns by tracking sales:
  1. Customer clicks a Dub link from an affiliate or ad
  2. Customer completes a purchase in your store
  3. Shopify or Stripe integration sends order data to Dub
  4. Dub attributes the sale to the original click and partner

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Partner Payouts

Automate commission tracking for affiliate and referral programs:
  1. Partner shares their unique Dub link
  2. Customer clicks the link and makes a purchase
  3. Dub creates a commission record for the partner
  4. Webhook notifies your system to process the payout

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Next Steps

Set Up Webhooks

Configure webhooks to receive real-time events

Analytics Platforms

Connect your analytics tools to track conversions

API Reference

Explore the full API for custom integrations

Conversion Tracking

Learn how to track leads and sales

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