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What is Dub?

Dub is the modern, open-source link attribution platform trusted by world-class marketing teams from companies like Twilio, Buffer, Framer, Perplexity, Vercel, and Laravel. Built for performance and scale, Dub powers 100M+ clicks and 2M+ links monthly, providing everything you need for:
  • Short links - Create branded short links with custom domains
  • Conversion tracking - Track clicks, leads, and sales with powerful analytics
  • Affiliate programs - Run commission-based partner programs with built-in payouts

Quickstart

Get started with Dub in under 5 minutes

API Reference

Integrate Dub with your application

Analytics

Track and analyze link performance

Custom Domains

Use your own branded domain for short links

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Core Features

Create and manage short links at scale with advanced features:
  • Custom domains - Use your own branded domains (e.g., go.yourcompany.com)
  • Custom slugs - Choose memorable keys or auto-generate random ones
  • Link expiration - Set expiration dates with custom redirect URLs
  • Password protection - Secure links with password requirements
  • Device targeting - Different destinations for iOS, Android, and geo-targeting
  • A/B testing - Split traffic between multiple destination URLs

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Analytics & Attribution

Track every click with detailed analytics:
  • Real-time analytics - Monitor clicks, leads, and conversions in real-time
  • Geographic data - Track by country, region, city, and continent
  • Device insights - Analyze by device type, browser, and operating system
  • Referrer tracking - See where your traffic comes from
  • UTM parameters - Full UTM parameter support and tracking
  • Conversion tracking - Track leads and sales with revenue attribution
Analytics data is powered by Tinybird for blazing-fast queries on billions of events.

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Conversion Tracking

Go beyond clicks with conversion tracking:
Example: Track a Lead
const response = await fetch('https://api.dub.co/track/lead', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer <your-api-key>',
    'Content-Type': 'application/json',
  },
  body: JSON.stringify({
    clickId: 'click_123abc',
    eventName: 'Sign Up',
    customerId: 'user_789xyz',
    customerEmail: 'user@example.com',
  }),
});
Example: Track a Sale
const response = await fetch('https://api.dub.co/track/sale', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer <your-api-key>',
    'Content-Type': 'application/json',
  },
  body: JSON.stringify({
    clickId: 'click_123abc',
    eventName: 'Purchase',
    customerId: 'user_789xyz',
    amount: 4999,
    currency: 'USD',
    metadata: {
      productId: 'prod_abc123',
      quantity: 1,
    },
  }),
});

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Affiliate Programs

Run commission-based partner programs with:
  • Partner management - Invite and manage affiliate partners
  • Commission tracking - Automatic commission calculations
  • Payout management - Built-in payout processing via Stripe
  • Partner analytics - Detailed performance dashboards for partners
  • Custom rewards - Configure commission rates per partner group

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Why Choose Dub?

Open Source

99% open source under AGPLv3 with a transparent development process

Developer First

Modern REST API with TypeScript SDK, CLI, and comprehensive documentation

Enterprise Ready

Built for scale with SSO/SAML, webhooks, and role-based access control

Self-Hostable

Deploy on your own infrastructure for complete data control

High Performance

Powers 100M+ monthly clicks with sub-100ms redirect latency

Privacy Focused

GDPR compliant with no third-party trackers

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Tech Stack

Dub is built with modern, best-in-class technologies:
  • Next.js - React framework for the web application
  • TypeScript - Type-safe development
  • Tailwind CSS - Utility-first CSS framework
  • Prisma - Next-generation ORM
  • Tinybird - Real-time analytics engine
  • PlanetScale - Serverless MySQL database
  • Upstash - Redis for caching and rate limiting
  • Vercel - Edge network for global deployment

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Getting Started

Cloud Platform

Start using Dub’s managed platform instantly

Self-Hosting

Deploy Dub on your own infrastructure

API Integration

Integrate Dub into your application

CLI Tool

Manage links from the command line

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Community & Support

Join our growing community:
  • GitHub - Star us, report issues, and contribute
  • Discord - Chat with the team and other users
  • Twitter - Follow @dubdotco for updates
  • Documentation - Comprehensive guides and API reference
Have questions? Check out our GitHub Discussions or join our Discord community.

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