Analytics Dashboard

The Analytics Dashboard provides comprehensive business intelligence with real-time metrics, performance charts, and actionable insights to help you understand and grow your e-commerce business.

Dashboard Overview

The analytics dashboard displays key performance indicators across multiple dimensions:

Sales Metrics: Revenue, order volume, average order value
Customer Insights: New vs. returning customers, lifetime value
Product Performance: Top sellers, category analysis
Cart Analytics: Conversion rates, abandonment tracking
Fulfillment Metrics: Processing times, shipping performance
Regional Breakdown: Performance by geographic region

Key Performance Indicators

Sales Metrics

Total Revenue

Total sales revenue for the selected period, including all completed orders

Total Orders

Number of orders placed during the period

Average Order Value

Mean order value calculated as total revenue divided by order count

Conversion Rate

Percentage of sessions that resulted in completed orders

Revenue Calculation:

{
  totalRevenue: 45230.50,      // Sum of all completed orders
  previousPeriodRevenue: 38450.25,
  revenueChange: 17.6,         // Percentage change
  revenueChangeDirection: "up"
}

Customer Metrics

Customer Acquisition:

New customers: First-time buyers
Returning customers: Repeat purchasers
Customer retention rate: Percentage who return
Acquisition cost: Marketing spend per new customer

Customer Lifetime Value:

{
  averageLTV: 285.50,          // Average customer lifetime value
  topCustomerLTV: 2450.00,     // Highest spending customer
  repeatPurchaseRate: 34.5,    // Percentage who order again
  averageOrdersPerCustomer: 2.8
}

Product Metrics

Top Performing Products:

Revenue per product
Units sold
Conversion rate
Average margin
Stock velocity

Category Performance:

[
  {
    name: "Electronics",
    revenue: 15420.00,
    orders: 234,
    percentOfTotal: 34.1
  },
  {
    name: "Clothing",
    revenue: 12680.50,
    orders: 456,
    percentOfTotal: 28.0
  },
  {
    name: "Home & Garden",
    revenue: 9340.25,
    orders: 189,
    percentOfTotal: 20.6
  }
]

Time Period Selection

Analyze data across different timeframes:

Available Periods

Current day performance, updated in real-time

Comparison Periods

Compare current period with:

Previous period (same duration)
Same period last year
Custom comparison range

Change Indicators:

↑ Green: Positive change
↓ Red: Negative change
→ Gray: No significant change
% Percentage difference displayed

Revenue & Orders Chart

Dual-axis chart showing revenue and order volume over time: Chart Features:

Line Chart: Revenue trend over time
Bar Chart: Order count per period
Interactive: Hover for detailed values
Zoom: Focus on specific date ranges
Export: Download chart data as CSV

Time Granularity:

Hourly: For today and yesterday
Daily: For last 7-90 days
Weekly: For last 3-6 months
Monthly: For last 12+ months

Product Performance

Top Products Bar List

Ranked list of best-performing products: Display Information:

{
  productName: "Blue Cotton T-Shirt",
  revenue: 3420.00,
  quantity: 114,
  averagePrice: 30.00,
  conversionRate: 4.2,
  percentOfTotal: 7.6
}

Sorting Options:

Revenue (highest to lowest)
Quantity sold
Conversion rate
Average order value

Category Distribution

Donut chart showing revenue by category: Visual Elements:

Color-coded segments per category
Percentage labels
Revenue amounts
Interactive hover tooltips
Legend with category names

Click on category segments to drill down into specific category performance.

Customer Insights

Customer Breakdown

New vs. Returning:

{
  newCustomers: {
    count: 145,
    revenue: 8920.50,
    percentOfTotal: 62.3
  },
  returningCustomers: {
    count: 88,
    revenue: 15340.25,
    percentOfTotal: 37.7,
    averageOrders: 3.2
  }
}

Customer Lifetime Value

LTV Segments:

High Value: Over $500 lifetime spend
Medium Value: $200-$ 500
Low Value: Under $200
New: First purchase only

Cohort Analysis:

Track customer groups over time
Measure retention by cohort
Compare acquisition channels
Analyze seasonal patterns

Cart Analytics

Conversion Funnel

Track customer journey through checkout:

Product Views

Users viewing product pages

Add to Cart

Products added to shopping cart

Checkout Started

Users beginning checkout process

Payment Info

Payment information entered

Order Complete

Successful order placement

Funnel Metrics:

{
  productViews: 12450,
  addToCart: 3240,      // 26.0% conversion
  checkoutStarted: 1580, // 48.8% of carts
  paymentInfo: 1240,     // 78.5% of checkouts
  orderComplete: 980,    // 79.0% completion
  overallConversion: 7.9 // Product view to order
}

Abandoned Carts

Abandonment Analysis:

Total abandoned carts
Abandoned cart value
Average abandonment stage
Recovery rate
Top abandonment reasons

Recovery Strategies:

Automated email reminders
Discount incentives
Exit intent popups
Simplified checkout

Fulfillment Analytics

Fulfillment Performance

Fulfilled Orders

Number and percentage of orders shipped

Pending Fulfillment

Orders awaiting shipment

Average Processing Time

Time from order to shipment

On-Time Shipping Rate

Percentage shipped within SLA

Fulfillment Metrics:

{
  fulfilledOrders: 456,
  partiallyFulfilled: 23,
  notFulfilled: 12,
  averageProcessingTime: "1.2 days",
  onTimeRate: 94.5,
  carrierPerformance: [
    { carrier: "USPS", onTime: 96.2 },
    { carrier: "FedEx", onTime: 98.1 },
    { carrier: "UPS", onTime: 95.8 }
  ]
}

Shipping Performance

Delivery Metrics:

Average delivery time
Delivery success rate
Failed delivery rate
Tracking scan coverage
Customer satisfaction scores

Regional Analytics

Geographic Performance

Breakdown by region or country: Regional Tabs:

All Regions: Combined view
United States
European Union
United Kingdom
Canada
Australia
Other regions

Regional Metrics:

{
  region: "United States",
  orders: 342,
  revenue: 28450.00,
  averageOrderValue: 83.19,
  topState: "California",
  topCity: "San Francisco",
  conversionRate: 3.2
}

Regional Selector

Filter all analytics by specific region:

Currency conversion included
Regional tax rates reflected
Localized date/time formats
Region-specific product availability

Data Visualization

Chart Types

Line Charts:

Revenue trends over time
Order volume patterns
Customer growth curves
Conversion rate changes

Bar Charts:

Product performance comparison
Category revenue breakdown
Daily order distribution
Regional performance

Donut Charts:

Category revenue distribution
Customer type breakdown
Fulfillment status overview
Payment method usage

Sparklines:

Compact trend indicators
Quick change visualization
Card-level micro-charts
Real-time updates

Exporting Data

Export Options

Select Date Range

Choose the period for data export.

Choose Metrics

Select which metrics to include.

Select Format

Choose CSV, Excel, or JSON format.

Download

Generate and download the export file.

Available Exports:

Sales summary report
Detailed order data
Product performance
Customer analytics
Custom metric combinations

Best Practices

Regular Monitoring

Check dashboard daily for anomalies
Review weekly trends every Monday
Conduct monthly deep dives
Set up automated reports
Monitor key metrics in real-time

Data-Driven Decisions

Use analytics to inform inventory
Adjust marketing based on performance
Optimize pricing from conversion data
Test changes and measure impact
Set goals based on historical data

Performance Optimization

Identify underperforming products
Focus on high-converting categories
Reduce cart abandonment
Improve fulfillment times
Increase average order value

Customer Experience

Track customer satisfaction metrics
Monitor return and refund rates
Analyze support ticket trends
Improve based on feedback
Reward loyal customers

Metrics Glossary

Average Order Value (AOV): Total revenue divided by number of orders Conversion Rate: Percentage of visitors who complete a purchase Customer Lifetime Value (LTV): Predicted total revenue from a customer Cart Abandonment Rate: Percentage of carts not converted to orders Fulfillment Rate: Percentage of orders successfully shipped Revenue Per Session: Average revenue generated per site visit Repeat Purchase Rate: Percentage of customers who order again Inventory Turnover: Rate at which inventory is sold and replaced

All monetary values are displayed in your default store currency. Multi-currency orders are converted using the exchange rate at the time of order.

Getting Started

Core Concepts

Admin Dashboard

Storefront

Features

Integrations

Deployment

​Dashboard Overview

​Key Performance Indicators

​Sales Metrics

Total Revenue

Total Orders

Average Order Value

Conversion Rate

​Customer Metrics

​Product Metrics

​Time Period Selection

​Available Periods

​Comparison Periods

​Revenue & Orders Chart

​Product Performance

​Top Products Bar List

​Category Distribution

​Customer Insights

​Customer Breakdown

​Customer Lifetime Value

​Cart Analytics

​Conversion Funnel

​Abandoned Carts

​Fulfillment Analytics

​Fulfillment Performance

Fulfilled Orders

Pending Fulfillment

Average Processing Time

On-Time Shipping Rate

​Shipping Performance

​Regional Analytics

​Geographic Performance

​Regional Selector

​Data Visualization

​Chart Types

​Exporting Data

​Export Options

​Best Practices

​Metrics Glossary

Build docs developers (and LLMs) love

Dashboard Overview

Key Performance Indicators

Sales Metrics

Customer Metrics

Product Metrics

Time Period Selection

Available Periods

Comparison Periods

Revenue & Orders Chart

Product Performance

Top Products Bar List

Category Distribution

Customer Insights

Customer Breakdown

Customer Lifetime Value

Cart Analytics

Conversion Funnel

Abandoned Carts

Fulfillment Analytics

Fulfillment Performance

Shipping Performance

Regional Analytics

Geographic Performance

Regional Selector

Data Visualization

Chart Types

Exporting Data

Export Options

Best Practices

Metrics Glossary