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A marketing plugin designed for Claude that helps with content creation, campaign planning, brand voice management, competitive analysis, and performance reporting.

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Installation

claude plugins add knowledge-work-plugins/marketing

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Commands

/draft-content

Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies

/campaign-plan

Generate a full campaign brief with objectives, channels, content calendar, and success metrics

/brand-review

Review content against your brand voice, style guide, and messaging pillars

/competitive-brief

Research competitors and generate a positioning and messaging comparison

/performance-report

Build a marketing performance report with key metrics, trends, and optimization recommendations

/seo-audit

Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks

/email-sequence

Design and draft multi-email sequences for nurture flows, onboarding, drip campaigns

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/draft-content

Generate marketing content drafts tailored to your brand and audience. Usage: 
/draft-content <content type and topic>
Inputs you’ll provide:
  • Content type: Blog post, social media, email newsletter, landing page, press release, or case study
  • Topic: The subject or theme
  • Target audience: Who this is for (role, industry, pain points)
  • Key messages: 2-4 main takeaways
  • Tone: Authoritative, conversational, technical, etc.
  • Length: Target word count or format constraint
Content types supported: Blog Post
  • Engaging headline (2-3 options)
  • Introduction with hook
  • 3-5 organized sections with SEO-optimized subheadings
  • Conclusion with clear CTA
  • Primary keyword suggestions
Social Media Post
  • Platform-appropriate format and length
  • Hook in first line
  • Hashtag suggestions (3-5 relevant)
  • Engagement prompt
  • Platform-specific best practices (LinkedIn, Twitter/X, Instagram, Facebook)
Email Newsletter
  • Subject line options (2-3 with open-rate considerations)
  • Preview text
  • Body sections with clear hierarchy
  • CTA button text
Landing Page Copy
  • Headline and subheadline
  • Hero section copy
  • 3-4 benefit-driven value propositions
  • Primary and secondary CTAs
  • FAQ section suggestions
  • Meta title and description
Press Release
  • Headline following PR conventions
  • Dateline and location
  • Lead paragraph (who, what, when, where, why)
  • Quote placeholders
  • Standard formatting
Case Study
  • Title emphasizing results
  • Customer overview (industry, size, challenge)
  • Challenge, solution, and results sections
  • Metrics and customer quote placeholders

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/campaign-plan

Generate comprehensive campaign briefs. Usage: 
/campaign-plan
Example: 
> /campaign-plan
Goal: Drive 500 signups for our new product launch
Audience: Technical decision-makers at enterprise companies
Timeline: 6 weeks
Budget range: $20,000-$30,000
What you get:
  • Campaign objectives and audience segmentation
  • Key messages and positioning
  • Channel strategy
  • Week-by-week content calendar
  • KPIs and success metrics
  • Budget allocation recommendations

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/brand-review

Review content against your brand guidelines. Usage: 
/brand-review
[paste your draft content]
If your brand style guide is configured in local settings, Claude will check your content against:
  • Brand voice attributes
  • Tone consistency
  • Terminology and style guidelines
  • Messaging pillars
If not configured, Claude will provide a generic review for clarity, consistency, and professionalism.

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/competitive-brief

Research competitors and generate positioning comparisons. Usage: 
/competitive-brief
Generates analysis with:
  • Feature comparison matrix
  • Messaging and positioning analysis
  • Content gap identification
  • Differentiation recommendations
  • Competitive battlecard

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/performance-report

Analyze marketing metrics and generate reports. Usage: 
/performance-report
Builds reports with:
  • Key metrics by channel
  • Trend analysis and insights
  • Performance vs. targets
  • Optimization recommendations
  • Attribution analysis

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/seo-audit

Comprehensive SEO analysis. Usage: 
/seo-audit
Covers:
  • Keyword research and opportunity identification
  • On-page SEO analysis
  • Content gap analysis
  • Technical SEO checks
  • Competitor comparison
  • Backlink analysis (with Ahrefs connected)

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/email-sequence

Design multi-email campaigns. Usage: 
/email-sequence
Creates sequences for:
  • Nurture flows
  • Onboarding campaigns
  • Drip campaigns
  • Re-engagement series
Includes timing, triggers, subject lines, and content for each email.

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Skills

Domain expertise that powers the commands:

content-creation

Content type templates, writing best practices by channel, SEO fundamentals, headline formulas, CTA guidance

campaign-planning

Campaign frameworks, channel selection, content calendar creation, budget allocation, success metrics

brand-voice

Brand voice documentation, voice attributes, tone adaptation, style guide enforcement, terminology management

competitive-analysis

Competitive research methodology, messaging comparison, content gap analysis, positioning, battlecard creation

performance-analytics

Key metrics by channel, reporting templates, trend analysis, attribution modeling, optimization frameworks

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MCP Integrations

Connect your marketing tools for enhanced capabilities:
CategoryExamplesWhat It Enables
Marketing AutomationHubSpot, Marketo, Pardot, MailchimpCampaign data, contact management, automation tracking
Email MarketingKlaviyo, Mailchimp, Brevo, Customer.ioDraft and review email sequences and campaigns
SEOAhrefs, Similarweb, Semrush, MozKeyword research, backlink analysis, site audits, competitive traffic
Product AnalyticsAmplitude, Mixpanel, Google AnalyticsUser behavior data for performance reporting
DesignCanva, Figma, Adobe Creative CloudCreate and access design assets and brand files
Knowledge BaseNotion, Confluence, GuruAccess briefs, style guides, campaign documents
ChatSlack, Microsoft TeamsShare drafts, reports, and briefs with your team
Plugin files use ~~category placeholders (like ~~marketing automation) to work with any connected tool in that category.

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Configuration

Configure your brand voice, style guide, and target personas in a local settings file for personalized output. This allows commands like /draft-content and /brand-review to automatically apply your brand standards without prompting each time. Example settings file location: marketing/.claude/settings.local.json 
{
  "brand": {
    "voice": "Authoritative but approachable",
    "tone_attributes": ["Professional", "Helpful", "Clear"],
    "terminology": {
      "preferred": ["AI-powered", "customer success"],
      "avoid": ["bleeding-edge", "game-changing"]
    }
  },
  "target_personas": [
    {
      "name": "Marketing Director",
      "industry": "B2B SaaS",
      "pain_points": ["Attribution", "Proving ROI"]
    }
  ]
}

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Example Workflows

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Drafting a Blog Post

> /draft-content
Type: blog post
Topic: How AI is transforming B2B marketing
Audience: Marketing directors at mid-market SaaS companies
Key messages: AI saves time on repetitive tasks, improves personalization, requires human oversight
Tone: Authoritative but approachable
Length: 1200 words
Claude generates a structured blog post with engaging headline, SEO-optimized subheadings, and clear CTA.

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Planning a Campaign

> /campaign-plan
Goal: Drive 500 signups for our new product launch
Audience: Technical decision-makers at enterprise companies
Timeline: 6 weeks
Budget range: $20,000-$30,000
Claude produces a campaign brief with objectives, audience segmentation, channel strategy, week-by-week content calendar, and KPIs.

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Reviewing Brand Consistency

> /brand-review
[paste your draft content]
Claude checks your content against configured brand voice, tone, terminology, and messaging pillars.

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