Video Analytics

Analytics Overview

Cap provides detailed analytics for all your shared videos, helping you understand:

How many people are watching
Where viewers are located
How engaged they are
What content resonates most

Analytics are available for all Cap users. Pro users get additional advanced metrics.

Accessing Analytics

Web Dashboard

Go to cap.so/dashboard
Find your video
Click on the video card
Select the Analytics tab

View basic analytics on the share page:

View count: Total number of views
Comments: Number of text comments
Reactions: Number of emoji reactions

Core Metrics

Views

Total number of times your video has been watched. What counts as a view:

Video is loaded and played
Counts once per session
Includes embedded views
Refreshing the page counts as a new view

View count updates in real-time as people watch your video.

Watch Time

Total time viewers have spent watching your video. Metrics included:

Total watch time: Cumulative across all viewers
Average watch time: Mean time per viewer
Watch percentage: How much of the video viewers watch on average

Engagement Rate

Measure of viewer interaction:

Engagement Formula

Engagement Rate = (Comments + Reactions) / Views × 100

Higher engagement indicates more compelling content.

Engagement Analytics

Comments

Track discussion on your videos:

Total comments: All text comments
Timestamped comments: Comments at specific video moments
Comment rate: Comments per view

Comments include both top-level comments and replies.

Reactions

Emoji reactions placed on your video:

Total reactions: All emoji reactions
Reaction types: Breakdown by emoji
Reaction timestamps: When in the video reactions occur

Comments

Text-based viewer feedback and discussion

Reactions

Quick emoji responses at specific moments

Advanced Analytics (Pro)

Cap Pro Required

Geographic Data

See where your viewers are located:

Country breakdown: Views by country
City-level data: Detailed location insights
Map visualization: Geographic heatmap

Referrer Sources

Understand how viewers find your video:

Direct: Typed URL or bookmark
Social Media: Twitter, LinkedIn, Facebook, etc.
Embedded: Views from embedded players
Email: Clicks from email links
Other: All other referral sources

Device Analytics

Desktop vs Mobile: Viewing device breakdown
Browser: Chrome, Safari, Firefox, etc.
Operating System: Windows, macOS, iOS, Android, etc.

Retention Graph

See when viewers drop off:

X-axis: Video timeline
Y-axis: Percentage of viewers still watching
Insights: Identify engaging vs boring sections

Steep drops in the retention graph indicate where you might need to improve your content.

Play Rate

Percentage of visitors who click play:

Play Rate = (Plays / Page Views) × 100

A low play rate may indicate:

Unappealing thumbnail
Unclear title or description
Slow page load times

Real-Time Analytics

View current activity on your video:

Active viewers: People watching right now
Recent views: Views in the last hour/day
Live engagement: Comments and reactions as they happen

Real-time data refreshes every few seconds automatically.

Analytics Export

Downloading Data

Open video analytics
Click Export button
Choose format:
- CSV (spreadsheet)
- JSON (raw data)
Select date range
Download file

Data Included in Export

View timestamps
Watch duration per view
Geographic information
Referrer data
Device and browser info
Engagement events

Understanding Metrics

Completion Rate

Percentage of video watched on average:

High (greater than 70%): Very engaging content
Medium (40-70%): Good engagement
Low (less than 40%): May need improvement

Shorter videos typically have higher completion rates. Compare similar-length videos for fair benchmarks.

Engagement Patterns

Identify key moments:

Peaks in comments: Interesting or controversial moments
Reaction clusters: Funny, impressive, or emotional scenes
Drop-offs: Boring sections or technical issues

Best Performing Videos

Compare metrics across videos:

Most views
Highest engagement rate
Best completion rate
Most shared

Cap analytics are privacy-focused:

No personal identification: Viewer names/emails not collected
Aggregated data: Individual sessions not tracked
GDPR compliant: No cookies required for basic analytics
Opt-out friendly: Viewers can block analytics

Analytics respect viewer privacy while still providing valuable insights.

Analytics Dashboard Features

Time Range Selector

Filter analytics by period:

Last 7 days
Last 30 days
Last 90 days
All time
Custom range

Comparison View

Compare multiple videos side-by-side:

Select 2-4 videos
View metrics in comparison table
Identify patterns and insights

Metric Cards

Quick overview cards show:

Total views (with growth percentage)
Total comments
Total reactions
Average watch time

Using Analytics Effectively

Set Goals

Define what success looks like for each video (views, engagement, completion rate).

Monitor Regularly

Check analytics weekly to understand trends.

Identify Patterns

Look for what works and replicate successful elements.

Optimize Content

Use retention graphs to improve future videos.

Test and Learn

Try different thumbnails, titles, and content styles.

Common Analytics Questions

Why aren't my views increasing?

Check that your video is set to unlisted or public
Verify share link is correct
Promote your video on relevant channels
Consider improving thumbnail and title

What's a good completion rate?

Varies by video length and content type
Short videos (less than 2 min): 60-80% is good
Medium videos (2-10 min): 40-60% is good
Long videos (greater than 10 min): 30-50% is good

How do I increase engagement?

Ask questions in your video to prompt comments
Add calls-to-action
Respond to comments to encourage discussion
Make content that evokes emotion (reactions)

Why is my retention graph dropping?

Video may be too long
Content may not match expectations
Pacing might be too slow
Technical issues with video quality

Analytics API

For developers integrating analytics:

Example API Call

fetch('https://cap.so/api/videos/VIDEO_ID/analytics', {
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY'
  }
})
.then(res => res.json())
.then(data => console.log(data));

API access is available for Cap Pro users. Contact support for API keys.

Next Steps

Sharing Videos

Learn how to maximize video reach

Comments

Engage with your audience

Desktop App

Web Platform

Features

​Analytics Overview

​Accessing Analytics

​Web Dashboard

​Video Share Page

​Core Metrics

​Views

​Watch Time

​Engagement Rate

​Engagement Analytics

​Comments

​Reactions

Comments

Reactions

​Advanced Analytics (Pro)

​Geographic Data

​Referrer Sources

​Device Analytics

​Retention Graph

​Play Rate

​Real-Time Analytics

​Analytics Export

​Downloading Data

​Data Included in Export

​Understanding Metrics

​Completion Rate

​Engagement Patterns

​Best Performing Videos

​Privacy and GDPR

​Analytics Dashboard Features

​Time Range Selector

​Comparison View

​Metric Cards

​Using Analytics Effectively

​Common Analytics Questions

​Analytics API

​Next Steps

Sharing Videos

Comments

Build docs developers (and LLMs) love

Analytics Overview

Accessing Analytics

Web Dashboard

Video Share Page

Core Metrics

Views

Watch Time

Engagement Rate

Engagement Analytics

Comments

Reactions

Advanced Analytics (Pro)

Geographic Data

Referrer Sources

Device Analytics

Retention Graph

Play Rate

Real-Time Analytics

Analytics Export

Downloading Data

Data Included in Export

Understanding Metrics

Completion Rate

Engagement Patterns

Best Performing Videos

Privacy and GDPR

Analytics Dashboard Features

Time Range Selector

Comparison View

Metric Cards

Using Analytics Effectively

Common Analytics Questions

Analytics API

Next Steps