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Overview

You can pause and resume ads, adsets, and campaigns directly through Meta Ads Copilot using social-cli commands. All pause/resume actions require explicit approval before execution.
Pausing affects spend immediately. The ad will stop delivering as soon as the pause completes.

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Identifying Candidates

Before you pause or resume anything, run reports to identify the right targets:
1

Run the daily check

This surfaces bleeders (pause candidates) and winners (resume/scale candidates).
2

Check bleeders specifically

Flags ads with CTR < 1% or frequency > 3.5 — clear pause signals.
3

Review winners

Top performers by CTR and efficiency. Consider resuming paused winners if they were tests.

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Pausing Ads

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When to Pause

  • High spend, low performance — CTR < 1%, CPA above target, no conversions
  • Creative fatigue — CTR declining 20%+ over 3 days, frequency > 3.5
  • Budget reallocation — Shifting budget from losers to winners
  • Seasonal/timing issues — Wrong audience, wrong time

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How to Pause

The copilot will recommend pauses based on bleeders. When you approve:
1

Agent identifies bleeder

2

Agent requests approval

3

On your approval, agent executes

Ad paused. Action logged to workspace/brand/learnings.md.

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Manual Pause Commands

You can also pause directly via social-cli:
Get IDs by running social marketing campaigns or viewing reports. The copilot will always show IDs before recommending actions.

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Resuming Ads

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When to Resume

  • Winner that was paused for testing — CTR > 2%, CPA on target, ready to scale
  • Seasonal timing — Ad was paused for off-season, now relevant again
  • Budget becomes available — You paused to control spend, now ready to turn back on
  • Creative refresh completed — Paused for fatigue, new creative ready

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How to Resume

1

Identify resume candidate

Review paused ads with historical performance:
2

Agent recommends resume

3

Approve and execute

On approval:

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Manual Resume Commands

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Approval Workflow Example

Here’s a full interaction showing the always-ask-before-acting principle:
The agent never acts without your explicit “yes” or “proceed” or similar confirmation.

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Safety Checklist

Before approving any pause/resume:
  • Have you reviewed the performance data?
  • Do you understand why the pause/resume is recommended?
  • Will this affect budget allocation to other ads?
  • Is this a test you want to keep running?
  • Have you checked the ad’s historical performance?

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Audit Trail

Every pause and resume action is logged to workspace/brand/learnings.md:
This creates a full audit trail of who approved what and why.

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Next Steps