Ad Creative Monitor

Overview

Creative fatigue is the silent killer of ad accounts. CTR drops 0.1% per day, frequency ticks up, CPC quietly inflates — and by the time you notice in Ads Manager, you’ve burned through budget. This skill watches for those signals daily and flags creatives that need rotation.

How It Works

Fatigue Signals (ranked by severity)

Signal	Threshold	Severity
CTR dropping 3+ days in a row	>20% decline from peak	🔴 Critical
Frequency above 3.5	Audience seeing ad too often	🟡 Warning
CPC rising 3+ days in a row	>15% increase from baseline	🟡 Warning
Impressions declining	Ad losing delivery	🟠 Monitor

Reports

Fatigue Check

Daily scan of all active ads for fatigue signals. Invocation:

"Check for creative fatigue"
"Are any ads getting stale?"

Script:

./scripts/creative-monitor.sh fatigue-check

Example Output:

😴 Creative Fatigue Scan
========================

Pulling 7-day daily breakdown for all active ads...

Day-over-day CTR trends:

🔴 FATIGUED Notes App Hero (ID: 23847111111111)
  CTR trend: 2.1% → 1.9% → 1.7% → 1.5% → 1.3% → 1.2% → 1.0%
  Freq: 4.2

🟡 HIGH FREQ Receipt Screenshot v2 (ID: 23847222222222)
  CTR trend: 1.8% → 1.9% → 1.8% → 1.7% → 1.7% → 1.6% → 1.6%
  Freq: 3.8

✅ OK Kitchen Still Life - Fear (ID: 23847333333333)
  CTR trend: 1.2% → 1.3% → 1.4% → 1.3% → 1.3% → 1.2% → 1.3%
  Freq: 2.1

Creative Leaderboard

Rank all active creatives by efficiency (CTR × spend volume). Invocation:

"Rank my creatives"
"Which creatives are strongest?"

Script:

./scripts/creative-monitor.sh weekly-report

Example Output:

📊 Weekly Creative Health Report
=================================

Ad Name                          Spend      Impressions  Clicks  CTR    CPC     Frequency
Receipt Screenshot - Fear        $287.12    125,438      2,885   2.3%   $0.41   2.8
Notes App - Money Hook           $312.45    173,611      3,125   1.8%   $0.62   3.1
Kitchen Still Life v3            $198.45    282,786      1,980   0.7%   $1.12   4.2

Rotation Recommendations

Based on fatigue signals, recommend which creatives to pause and when new ones are needed. Invocation:

"What needs to be rotated?"
"Which ads need fresh creative?"

The Check Script

./scripts/creative-monitor.sh fatigue-check

./scripts/creative-monitor.sh track-ad AD_ID

./scripts/creative-monitor.sh weekly-report

Fatigue Check Implementation

The script pulls daily time-series data and analyzes CTR trends:

social --no-banner marketing insights $ACCOUNT_ARG \
  --preset last_7d --level ad --time-increment 1 \
  --json --fields "ad_name,ad_id,date_start,impressions,clicks,ctr,cpc,frequency,spend"

Then processes day-over-day changes:

# Detects fatigue if:
# - CTR dropped >20% from 3 days ago
# - Frequency > 3.5
if ($ctrs[-1] < $ctrs[-3] * 0.8) then "🔴 FATIGUED"
elif ($freqs[-1] > 3.5) then "🟡 HIGH FREQ"
else "✅ OK"

Track Individual Ad

Monitor a specific ad’s performance over time:

./scripts/creative-monitor.sh track-ad 23847111111111

Output:

📈 Tracking Ad: 23847111111111
========================

Ad Name                Date       Impressions  Clicks  CTR    CPC     Freq   Spend
Notes App Hero         2026-02-20 24,782      522     2.1%   $0.58   1.2    $302.76
Notes App Hero         2026-02-21 25,118      477     1.9%   $0.61   1.8    $291.03
Notes App Hero         2026-02-22 24,893      423     1.7%   $0.65   2.3    $274.95
Notes App Hero         2026-02-23 24,501      368     1.5%   $0.72   2.9    $264.96
Notes App Hero         2026-02-24 23,987      312     1.3%   $0.81   3.4    $252.72
Notes App Hero         2026-02-25 23,442      281     1.2%   $0.89   3.9    $250.09
Notes App Hero         2026-02-26 22,891      229     1.0%   $0.98   4.2    $224.42

↑ Clear fatigue pattern: CTR declining, frequency climbing, CPC rising

Invocation Pattern

Pull ad-level insights with daily time increment (--time-increment 1)
Calculate day-over-day CTR, CPC, and frequency trends
Flag any ad showing fatigue signals
Compare against benchmarks in ad-config.json
Present findings with clear severity ratings
Recommend rotation schedule if fatigue detected
Log findings to workspace/brand/learnings.md

Integration with Other Skills

The Ad Creative Monitor integrates with the broader Meta Ads Copilot ecosystem.

Workflow

ad-creative-monitor → Detects "Notes App Hero" fatigued (CTR dropped 40%)
ad-copy-generator   → Write 3 new body variants matched to the same image
ad-upload           → Push fresh creative, attach to existing ad
meta-ads            → Monitor new creative performance next 7 days

Data Flow

social marketing insights \
  --preset last_7d \
  --level ad \
  --time-increment 1 \
  --fields "ad_name,ad_id,date_start,ctr,frequency,cpc"

🔴 FATIGUED Notes App Hero
  CTR: 2.1% → 1.0% (52% decline)
  Frequency: 4.2 (above 3.5 threshold)
  Recommendation: Rotate creative

# Hand off to ad-copy-generator
"Write fresh copy for Notes App Hero creative"

Benchmarks

Read ad-config.json for target benchmarks. If not configured, use sensible defaults:

Target CTR: > 1.0%
Max frequency: 3.5
Fatigue signal: CTR dropping > 20% over 3 days
Critical fatigue: CTR dropping > 40% over 7 days

Writes to Brand Memory

Logs fatigue patterns and creative lifespan data:

Which creative formats fatigue fastest
Average CTR decline rate by campaign type
Optimal rotation schedule based on historical data
Frequency thresholds by audience size

Example Entry:

## 2026-02-26 — Creative Fatigue Analysis

**Notes App Hero (23847111111111)** — Fatigued after 7 days
- CTR declined 52% (2.1% → 1.0%)
- Frequency hit 4.2 by day 7
- Pattern: Notes app format has 5-6 day lifespan in prospecting
- Action: Rotated to fresh copy variants (see ad-upload log)

**Learning:** Notes app creatives fatigue 30% faster than receipt screenshots in this account. Consider more aggressive rotation (5 days vs 7 days).

Command Reference

fatigue-check

Scan all active ads for fatigue signals.

./scripts/creative-monitor.sh fatigue-check [--account act_123]

weekly-report

Rank all creatives by performance over the last 7 days.

./scripts/creative-monitor.sh weekly-report [--account act_123]

track-ad

Monitor a specific ad’s daily performance.

./scripts/creative-monitor.sh track-ad AD_ID [--account act_123]

All scripts wrap social-cli commands. You can run these directly for custom analysis.

# Get daily ad-level data
social marketing insights \
  --preset last_7d \
  --level ad \
  --time-increment 1 \
  --fields "ad_name,ad_id,date_start,impressions,clicks,ctr,cpc,frequency,spend" \
  --json

# Filter specific ad by ID
social marketing insights \
  --preset last_14d \
  --level ad \
  --time-increment 1 \
  --filtering '[{"field":"ad.id","operator":"EQUAL","value":"23847111111111"}]' \
  --table

Next Steps

Meta Ads — Run daily checks to identify ads that need monitoring
Ad Copy Generator — Generate fresh copy when fatigue is detected
Ad Upload — Push refreshed creative to fatigued ads

Get Started

Core Concepts

Skills

Configuration

Reports

Actions

Advanced

Overview

How It Works

Fatigue Signals (ranked by severity)

Reports

Fatigue Check

Creative Leaderboard

Rotation Recommendations

The Check Script

Fatigue Check Implementation

Track Individual Ad

Invocation Pattern

Integration with Other Skills

Workflow

Data Flow

Benchmarks

Writes to Brand Memory

Command Reference

fatigue-check

weekly-report

track-ad

Next Steps

​Overview

​How It Works

​Fatigue Signals (ranked by severity)

​Reports

​Fatigue Check

​Creative Leaderboard

​Rotation Recommendations

​The Check Script

​Fatigue Check Implementation

​Track Individual Ad

​Invocation Pattern

​Integration with Other Skills

​Workflow

​Data Flow

​Benchmarks

​Writes to Brand Memory

​Command Reference

​fatigue-check

​weekly-report

​track-ad

​Direct social-cli Integration

​Next Steps

Overview

How It Works

Fatigue Signals (ranked by severity)

Reports

Fatigue Check

Creative Leaderboard

Rotation Recommendations

The Check Script

Fatigue Check Implementation

Track Individual Ad

Invocation Pattern

Integration with Other Skills

Workflow

Data Flow

Benchmarks

Writes to Brand Memory

Command Reference

fatigue-check

weekly-report

track-ad

Direct social-cli Integration

Next Steps