Skills Overview

openclaw start
# Then:
"Daily ads check"
"Any ads bleeding money?"
"Which ads should I scale?"
"Check for creative fatigue"
"Show me performance by age and gender"
"Pause ad 12345678"

"Check for creative fatigue"
"Are any ads getting stale?"
"Rank my creatives"
"What needs to be rotated?"

😴 Fatigue Detected (2 ads):

Ad #23847111 "Notes App Hero"
CTR trend (7d): 3.2% → 3.0% → 2.8% → 2.5% → 2.2% 🔴
→ 31% decline from peak
Frequency: 2.1 → 2.8 → 3.4 → 3.9 🟡  
Recommendation: Rotate creative this week

Ad #23847115 "Receipt Close-up"
CPC trend: $1.10 → $1.25 → $1.55 → $1.82 🟡
→ 65% inflation over 4 days  
Recommendation: Pause or refresh copy

"Where's my money working best?"
"How should I shift my budget?"
"Am I overspending or underspending?"
"Analyze spend efficiency"

Efficiency Analysis (Last 7 Days):

🏆 Best Performers:
1. Retargeting - Conversions
   Spend: $1,400 | CPA: $18.50 (target: $25)
   → Recommend +30% budget ($1,820/week)

2. Summer Launch - Traffic  
   Spend: $1,050 | CPC: $1.22 | CTR: 1.8%
   → Solid, maintain current budget

🩸 Underperformers:
1. Q1 Test Campaign
   Spend: $350 | CPA: $42.00 (target: $25) 
   → Recommend -50% budget ($175/week) or pause

Recommended Shifts:
- Move $175/week from Q1 Test → Retargeting
- Result: Estimated 8 more conversions/week at target CPA

"Write copy for this image" (attach ad creative)
"Generate ad copy for the summer sale campaign"
"Refresh copy for ad #12345678"

## Notes App Creative — "$17K/month"
*Image: iPhone notes app screenshot showing revenue number*
*Format: Notes app / organic*
*Psychology: Money + Status*
*Funnel: MoFu (Consideration)*
*Matched to image: Copy tells the story behind the number shown*

### Headlines
1. "We hit $17K/mo in 90 days" (29 chars) — Money
2. "This wasn't supposed to work" (30 chars) — Status  
3. "3 months. $17K. Here's how." (28 chars) — Money

### Body Copy

**V1 — Money: Specific Revenue Growth**
Most hosts think $5K/month is the ceiling.

We were stuck there for 8 months. Then we installed [product] and revenue jumped to $17K in 90 days.

No new listings. Same market. Just smarter pricing and automated guest communication.

2,400+ hosts already made the switch.
*68 words*

**V2 — Status: Peer Comparison** 
The top 10% of hosts in your market are already using this.

They're getting higher nightly rates, better reviews, and more direct bookings while you're stuck refreshing the Airbnb app.

$17K/month isn't luck. It's leverage.
*42 words*

### asset_feed_spec (ready for upload)
```json
{
  "bodies": [
    {"text": "Most hosts think $5K/month is the ceiling.\n\nWe were stuck there for 8 months. Then we installed [product] and revenue jumped to $17K in 90 days.\n\nNo new listings. Same market. Just smarter pricing and automated guest communication.\n\n2,400+ hosts already made the switch."},
    {"text": "The top 10% of hosts in your market are already using this.\n\nThey're getting higher nightly rates, better reviews, and more direct bookings while you're stuck refreshing the Airbnb app.\n\n$17K/month isn't luck. It's leverage."}
  ],
  "titles": [
    {"text": "We hit $17K/mo in 90 days"},
    {"text": "This wasn't supposed to work"},
    {"text": "3 months. $17K. Here's how."}
  ]
}

<Info>
**The critical rule:** Copy reinforces the image, never repeats it. If the image shows "$17K/month", the body tells the story behind that number. Image and copy are two halves of one message.
</Info>

### Files Written

Appends to `workspace/brand/assets.md`:

---

## ad-upload

**The publisher.** Takes copy and images from `ad-copy-generator` and pushes them straight to Meta via Graph API. No Ads Manager. No manual creative setup. Just: generate, review, upload.

### What It Does

- **Image upload** — Pushes images to Meta ad account, returns image hashes
- **Creative building** — Constructs asset_feed_spec creatives with multiple copy variants
- **Ad creation** — Creates ads in existing ad sets (always as PAUSED for review)
- **Copy refresh** — Swaps fresh copy into existing ads to preserve metric history
- **Batch mode** — Uploads multiple ads in one session

### The Upload Chain

### When You Use It

```bash
"Upload the summer-sale ads to Meta"
"Push this creative to ad set 238470000001"
"Refresh copy on ad ID 238471111111"
"Batch upload all ads in the Q2 campaign"
"Dry run: what would happen if I uploaded these ads?"

"Upload these ads -- dry run first"

[1/3] notes-app
  ✓ Copy validated (3 headlines, 3 bodies)
  ✓ Image uploaded → hash: a1b2c3d4e5f6789abc
  ✓ Creative created → ID: 23847293847293847
  ✓ Ad created → ID: 23847111111111111 (PAUSED)

[2/3] receipt  
  ✓ Copy validated (3 headlines, 2 bodies)
  ✓ Image uploaded → hash: d4e5f6a7b8c9d0e1f2
  ✓ Creative created → ID: 23847293847293848
  ✓ Ad created → ID: 23847111111111112 (PAUSED)

Batch complete: 2 ads created, all PAUSED
Review at: https://www.facebook.com/adsmanager/manage/ads

workspace/campaigns/{campaign-name}/ads/
  {creative-name}.upload.json  <- API response (creative ID, ad ID, status)

{
  "uploaded_at": "2026-03-04T08:00:00Z",
  "campaign": "summer-sale-2026",
  "ad_name": "notes-app",
  "image_hash": "a1b2c3d4e5f6789abc",
  "creative_id": "23847293847293847",
  "ad_id": "23847111111111111",
  "adset_id": "23847000000001",
  "status": "PAUSED",
  "review_url": "https://www.facebook.com/adsmanager/manage/ads?act=123456789"
}

| summer-sale-2026 notes-app | ad | 2026-03-04 | creative: 238472... ad: 238471... | PAUSED |