The Sales Report is a purpose-built reporting tool for competition sites, completely separate from standard WooCommerce reports. Driven by live order data and generated on the fly, it gives you a rich set of insights — from high-level revenue dashboards right down to individual customer profit-and-loss breakdowns. You’ll find it listed under Sales Reports in your WordPress admin backend.Documentation Index
Fetch the complete documentation index at: https://mintlify.com/Rahat-Pagecode/gitbook-competitions/llms.txt
Use this file to discover all available pages before exploring further.
Revenue & Analytics
The main dashboard within Sales Report presents a comprehensive overview of your business performance. It combines key metrics and visual charts to give you an at-a-glance summary of how your competitions are performing across all relevant periods.This dashboard is generated in real time from order data, so the figures always reflect your current state without needing a manual refresh.
Competition Revenue
The Competition Revenue section drills into profit and revenue on a per-competition basis. Each competition is listed with its own financial breakdown, and all data can be exported for use in external tools or accountancy software.Instant Analytics
For platforms running instant win competitions, a dedicated analytics section surfaces real-time performance data for each instant win. This view shows the current value of your instant competitions and their potential to generate profit, helping you make informed decisions about ticket pricing and prize allocation before a competition closes.Customer Analytics
The Customer Analytics section provides deep insight into individual and cohort-level behaviour. Metrics available here include:- Cohort analysis — group customers by registration or first-purchase date
- Profit & Loss per customer
- Winnings data showing how much each customer has won
- Individual customer drill-downs for granular investigation
Live Statistics Widget
Beyond the Sales Report itself, every competition’s Edit Competition page includes a Live Statistics widget in the sidebar. This widget gives you an instant snapshot of that specific competition’s health, including:- Profit summary
- Instant win odds and winning frequency
- Profitability metrics
- Various other real-time indicators
The Live Statistics widget is particularly useful when configuring instant win odds — use it to verify that your prize distribution is set up to hit your target profit margin before the competition goes live.